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Statistically, 50% of adult internet users rely on virtual tours for their research and decision-making process, and 67% of people want more businesses to offer virtual tours.
In the context of real estate, half of US adults find virtual tours very useful in making their decision about a real estate listing. In fact, 54% of these buyers will not even look at a property unless it offers virtual images. However, it's important to note that 89% of people find good quality real estate pictures very useful as well, with 85% who prefer detailed property information, indicating that photos and detailed information are still crucial. Nevertheless, more and more consumers are moving towards virtual tours for real estate listings as they help them make better-informed decisions than pure images alone.
Additionally, virtual tours have been found to reduce wasted viewings by 40%, and it has been revealed that 75% of customer decision making in real estate is affected by a virtual tours.
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